Catching and maintaining attention for any product in the current retail market has become tougher than ever before. Most businesses in Singapore look for innovative tools that can keep the customer interested in products sold within their stores. The cutting-edge solution that now puts the retail space into dynamic, customer-centric environments is, without a doubt, interactive digital signage.

Let’s explore how you can maximize in-store engagement through interactive digital signage and why it is the future of in-store marketing in Singapore.

1. Provide a More Engaging Customer Experience Interactive digital signage is a stage further in the practice of customer engagement. With digital signage, customers interact with the content in real time. The customer can search for a product, view demos, or check the inventory; these touch-enabled displays afford to the customer the experience of a more intimate, immersive shopping experience.

For Singaporean businesses, especially those in the dynamic retail areas such as Orchard Road, more interactive touchpoints can help to bring your business to light against the competition and make the experiences of customers memorable.

Examples:
Product Information Kiosks: Display product information, stock levels, and pricing without having to solicit help from in-store staff, allowing customers to drive their own purchase decisions.
Interactive Maps: Facilitate wayfinding within the much larger retail spaces or malls, making every shopping experience easy and hassle-free.

2. Engage Sales through Targeted Promotions
A dynamic, digital signage enables real-time updating and therefore can push targeted promotions based on the interaction by customers. Since retail spaces tend to be high-traffic areas in Singapore, this ability to offer real-time personal offers can potentially make all the difference in sales.

However, perfecting your promotions to meet their preferences increases the chances of conversion due to tracking what a customer searches for or is interested in interacting with.

Examples:
Dynamic Offer: Display discounts or deals applicable based on the customer’s behavior such as viewing a particular category of product or amount spent.
Upsell Opportunities: Suggest other products or upgrades to customers who interacted with a particular item.

3. Collect Valuable Customer Data
Some of the biggest advantages in interactive digital signage lie in the real-time data it can collect on customer interactions. They are useful windows to understanding the preference, behavior, and trends of customers. For instance, for businesses in Singapore, consumer behavior is ever-changing, and this data will let one stay ahead of this curve.

This will enable you to analyze interactions that take place on your digital signage and, therefore, fine-tune your marketing tactics, product placement, and overall performance of your store.

Some Examples:
Analytics Integration: Track which products are viewed the most, which promotions are in-demand and for how long customers view the signage.
Customer Feedback: Use interactive components like polls or surveys to receive instant feedback on the in-store experience.

4. Interactive digital signage not only attracts your customers but also enhances your brand image. A store with clean, bright, modern digital displays stands head above the rest. In Singapore’s fast-paced retail environment, it’s a competitive edge in foot traffic attraction and encouraging repeat visits.

Also, the possibility of displaying colorful, excellent quality content creates an energetic atmosphere which favors brand establishment.

Examples:
Interactive Lookbooks: This feature allows a customer to browse through an electronic catalog or look book, reviewing the latest fashions or newest-to-arrival styles at your store.
Brand Storytelling: Focus on your brand’s story or its sustainability efforts through compelling interactive video or animation.

5. Seamless Integration with Online Platforms
With the rise of booming e-commerce in Singapore, integrating your in-store digital signage with online platforms could make your customer experience truly seamless in terms of an omni-channel experience. One could perhaps let customers browse its online catalog in-store, or perhaps it would offer digital payment options that bring together the online and offline shopping experience and thus make it more convenient for the modern Singaporean shopper.

Examples
Click-and-Collect Services: Enable same-day pick-up in-store for online orders through interactive kiosks.
Loyalty Program Integration: Let the customer view their loyalty points or redeem available offers through digital signage.

It’s not just a flavor of the month but a very versatile implementation that will help businesses in Singapore be higher in-store involvement. You can increase customer interaction and sales by providing the immersion of an experience, offering targeted promotions, collecting valuable data, and improving the atmosphere at your store.

Are you looking to enhance your retail environment and do something to take your business above the rest? We at SkyMedia can provide you with cloud-based digital signage that can help. Contact us today to understand how we can help install your interactive digital signage.

Are you looking for in-store engagement that will take it to a new level with interactive digital signage? Try a demo by SkyMedia and experience the future of retail today! Contact us at info@skymedia.com.sg.